Rewards That Rock
For the launch of Cracker Barrel new loyalty program we partnered with Dolly Parton to create Rewards That Rock. This idea stemmed from Cracker Barrel famous rocking chair in-front of their store and Dolly’s Rock album “Rockstar”. To entice customers in becoming a Cracker Barrel Reward member we created a Branded signed Dolly rocking chair that could be won in a giveaway.
Social
These are a series of post published on Cracker Barrel and Dolly’s social to announce the loyalty Program along with the Branded chair giveaway.
ECDs: Michael Straznickas and Dave Reger
Creative Director: Nako Okubo and Brianna Delphey
Producer: Mike Middleton
Copywriters: Lauren Sitterly and Charlize Tanlim
Art Directors: Krista Stanley and Moira Vigne