Hershey’s S’more

TV Spots- Full length

When is the perfect time for S’mores? It’s right now.  Because S'mores don’t need to be a big deal, or planned out, or overthought. Grab some friends, some Hershey’s, some heat and enjoy.

We surprised real friends and families with S’mores and capture the moments of connection and transformation.

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ECDs: Michael Straznickas and Dave Reger

Group Creative Director: Todd Brusnighan

Producer: Todd Scheifele

Associate Creatives: Moira Vigne and Carli Mathias