Scribble Scrubbie

With 90+ Scribble Scrubbie Pets and tons of sets, kids have many options for which pet friends they want to play with. Using kid Voiceover and a table top set with dioramas, our kid introduce viewers to all of their “friends” showing off a wide variety of Scribble Scrubbie Playsets and pets that match each environment.

This work is all about creating a magical world that feels straight from a kid’s imagination. It’s not just about the physical playlets but creating a world beyond the featured sets.

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Associate Creative Director: Jessica Decter

Senior Copywriter: Samantha Woznica

Producer: Debora Levesque

Copywriter: Luc Almeda

Art Director: Moira Vigne