On Chic Baby Clothes, baby clothes store based on Australia, that needed a rebranding to reflect its core values. We found that many brands portray moms as the aura of perfection which sets them up to failure. Thus in our execution we spoke to mothers in an open and honest way to create a sense of community.
Explorations
Brand Refresh
Social
Billboards
Strategiest: Daniel Dear, Orielle Heilicher
Art Directors: Bryer Hataishi
Designer: Elan You, Moira Vigne
Copywriter: Steven Mace, Maura Munaf
Amauri Banks: Producer