Hershey’s S’more
When is the perfect time for S’mores? It’s right now. Because S'mores don’t need to be a big deal, or planned out, or overthought. Grab some friends, some Hershey’s, some heat and enjoy.
We surprised real friends and families with S’mores and capture the moments of connection and transformation.
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Social
ECDs: Michael Straznickas and Dave Reger
Group Creative Director: Todd Brusnighan
Producer: Todd Scheifele
Copywriter: Carli Mathias
Art Director: Moira Vigne